Will Google’s Chrome Help or Hurt Advertisers?

NYTimes.com had an interesting article today where they asked if Google's data collection via Chrome would benefit advertisers more than Chrome's "incognito" privacy setting will hurt. For those who don't already know, "Incognito" mode will cover a user's tracks while browsing. Erasing browser historiy, cookies, etc.

Google describes Incognito as follows:

For times when you want to browse in stealth mode, for example, to plan surprises like gifts or birthdays, Google Chrome offers the incognito browsing mode. Webpages that you open and files downloaded while you are incognito won't be logged in your browsing and download histories; all new cookies are deleted after you close the incognito window. You can browse normally and in incognito mode at the same time by using separate windows.

...surprise gifts or birthdays, lol, good one. Nonetheless, there are other browsers out there that offer similar features. More so, users have been capable of disabling cookies and the storing of browsing history for some time now - these features are not new. One has to ask if Google is confident that "Incognito" will end up on the same proverbial shelf as ad blocking. It is clear that most users don't care enough to turn these features on, so why should "Incognito" be any different? I put my money on Chrome helping more than hurting. In the end, Google has been very good at turning data and information into new and exciting products and features for their clients. So the more they know, the better off adverrtisers will be.

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